About

Yorùbáizm is a platform, based in the UK, designed to curate products and experiences centred around the Yorùbá language and culture.

The Yorùbá people, an ethnic group from West Africa—most notably Nigeria—have a rich and multifaceted heritage and Yorùbá culture is one of the most widely practiced African cultures outside the continent.

At Yorùbáizm, our mission is to create spaces to explore the Yorùbá language, custom and history and have fun doing so. We believe culture isn’t static and want to encourage cultural preservation whilst evolving traditions to fit the present and future. Whether or not you're in the diaspora, Yorùbáizm is your hub to explore, connect, and celebrate our identity in new and exciting ways.

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"Odó t'ó bá gbàgbé orísun ẹ̀,  á gbẹ."

A river that forgets its source is bound to dry up.

- A Yorùbá adage